Cost per install, or CPI, is a way to price user acquisition based on results. This is the amount of money an advertiser pays an ad network and DSPs every time a new user hits on an ad and then installs the app that was advertised.
The cost of selling the campaign is divided by the number of installs that were brought about by the campaign.
CPI has now turned into a powerful way to get new users and help mobile apps grow. Because of this, a lot of app makers use CPI campaigns to get new people to download their apps and get all the benefits of CPI.
1. What are the benefits of a CPI campaign?
CPI campaigns have many benefits, such as lowering the risk for marketers and getting people talking about your app. Additionally, CPI is showing to be more useful and less expensive than other pricing models, making it the most convenient cost model available.
What are the benefits of a CPI campaign?
The best things about a CPI strategy are these:
- A useful way to figure out how much you spent on ads and how well your plan worked
- Lower risk for advertising, which helps them save money and boosts ROAS
- It is important to get your app known and spread the word about it.
Let’s look into each of them and find out more about how CPI can help your campaign!
1. A reliable resource to evaluate the performance and efficacy of your campaign
You can see how well your marketing campaign is doing with CPI campaigns by keeping track of the number of new app users and making sure you’ve hit your target audience. It means that your campaign reached the right people and achieved its goals if a lot of people have downloaded your app.
A reliable resource to evaluate the performance and efficacy of your campaign
Also, CPI campaigns make it easy to keep track of how much it costs to get new users and compare that to how much money those users brings in. All of this can be used to figure out how profitable the effort was.
By keeping track of how well your campaign is doing, CPI campaigns also let you compare different UA partners to see how well each one does and how much value they add.
2. Less risk for sponsors than with alternative pricing schemes
Most of the time, CPI campaigns are safer for marketers. Their job is to get LTV users who will keep using and interacting with the app.
It is important to note that installing an app requires the user to really want to do it. Because of this, CPI is also a very important tool for marketers who want to save money.
Less risk for sponsors than with alternative pricing schemes
Cost per Click (CPC) is one type of cost plan that big companies like Google and Facebook mostly use. But this method isn’t always useful because CPC is usually higher than CPI. For this reason, advertisers who choose the CPC strategy will have to spend a lot more to get a lot of new accounts. That’s why CPI is better when goal of the UA campaign is to get as many new users as possible and move up the leaderboards.
3. A helpful tool to make your app better and more popular
If your CPI strategy works, it will also help your app become more well-known and popular. The app store is a very important place for your app to start its journey. When your app comes out, it needs to be easy for new users to find so that they can learn about it and decide to download it. For this exact reason, CPI campaigns are useful: getting a lot of new people to your app so that it ranks higher in the app store.
A helpful tool to make your app better and more popular
It’s important to remember that the huge popularity of your app will only happen if your CPI strategy works. That’s why you should never forget how important it is if you want your app to become a huge hit in the app store.
It’s also important to build the app’s image. A CPI plan will make sure that a lot of people who might be interested in your ads see them. After seeing your ad for the first time, not all of them may decide to download the app. On the plus side, people who see your ad will start to learn about your app. And if they see it again, they might decide to download it. Because you have built trust with this approach, it is more likely that you will get new users.
2. Why should you work with DigitalTech on your CPI campaign?
DigitalTech is a platform that uses AI to run performance-based CPI campaigns with a CPI that can be set or changed over time. Premium ad swaps let us bid on ads in real time, so our business can reach people all over the world.
Digital technology also offers full transparency, which means that marketers will know exactly where their ads are shown. Appsflyer, Adjust, and other big MMPs have also confirmed that our traffic is always clean and safe for brands.
Also, it’s important to note that our AI-powered platform can tailor CPI ads to any event that happens. After the app is installed, the goal is to get only good users. We can aim for any in-app event rate, CPA, ROI/ROAS, or both. This shows that our CPI strategy isn’t just about getting more app users. It’s also about finding LTV users who are willing to stay.
DigitalTech has also created multi-page ads that can include different types of media, such as video and playables, and are great for promoting mobile games. One thousand different versions of multi-page ads are tried in real time, and the best ones are chosen automatically based on KPIs.
For the last part, our team of experienced advertisers will handle your CPI promotion from start to finish.
3. Conclusion
Overall, CPI campaigns are showing to be the best price model for marketers out of all the ones they can use right now. That’s why DigitalTech has chosen to go with CPI campaigns instead of other ways to pay.
Please don’t hesitate to get in touch with us if you want to learn more about CPI programs and how they can help you.
