The Key Information About Offerwall That You Should Know

One distinctive technique to monetize your mobile game with ads is to use the offerwall ad type. It enables players to accomplish objectives in exchange for incentives, most frequently hard in-game currency. Offerwalls are a fantastic way to include advertisements in the game and provide users with an opportunity to engage with the advertising in order to win a worthwhile in-game prize.

1. What is an offerwall?

Users can watch advertisements, answer surveys, and perform other tasks in exchange for in-game incentives using the offerwall ad style.

Users may also be able to download apps or perform surveys through some offerwall advertisements in exchange for rewards.

What is an offerwall?

Offerwalls fit within the idea of an immersive user experience, which gives users the impression that they are choosing to interact with the advertisement rather than having it thrust upon them. Offerwalls give viewers the option to watch advertisements rather than subjecting them to an obtrusive and irritating ad experience.

2. How Do Offerwalls Operate?

Offerwalls are frequently integrated within applications rather than existing as an add-on like interstitial ads. They therefore have a lot in common with an in-game store.

Your mobile game or app can generate more income by incorporating an offerwall, which adds user interface features that facilitate users’ access to offers at the optimal time. The offerwall is typically integrated into the game’s store.

How do Offerwalls operate?

Players are given a range of tasks to accomplish on your mobile offerwall in order to earn rewards. Users will have multiple options to select from, including:

• Interaction within the app (making an account, connecting an account, or finishing a level).

• Mobile online involvement, such as shopping at the target website or signing up for a trial or subscription.

• Interacting with an interactive final screen (finishing a mini-game advertisement).

• Completing a survey with rewards.

• Taking in a video reward.

The first kind of offer is the most prevalent; in order to receive a hard currency reward in the game they are presently playing, the player must download a particular game and complete a predetermined level.

3. How much money does an Offerwall make?

Rewarded advertisements are a favorite among mobile gamers. They actually rely on them. In Tapjoy research, 45% of players said they would stop playing the game if they ran out of in-game money or if the offerwall were removed.

How much money does an Offerwall make?

As per the same study, offerwalls have an average eCPM of $400 across several categories, with a maximum of $1500 depending on the device and region.

On Android, the daily monetization rates for an individual offerwall user vary between $0.07 and $0.33, while in the US, the average is $0.20 across several genres.

Let’s see Top 8 Offerwall Ad Networks of 2024

4. Advantages Of Offerwalls

Advantages Of Offerwalls

Using offerwalls is a terrific way to make your mobile game last longer. They accomplish this by enticing players to keep playing even after they’ve finished every level or unlocked every piece of content.

By providing a brief trial of IAP features, developers can also leverage them to give users a taste of the premium experience. Lastly, allowing customers to actively engage with advertisements makes for a more engaging user experience.

1. Smooth Assimilation Into The Gaming Experience

Offerwalls enable you to organically include ad material into your mobile game’s gameplay, which can boost the effectiveness of your marketing efforts. When given the opportunity to perform simple activities in exchange for prizes, users are more likely to enjoy interacting with an advertisement. Advertisers can connect with high-value users who are motivated to interact with ad content through offerwalls.

2. Monetize Non-Spenders

Offerwalls allow developers to monetize players who choose not to spend money. Although they are more likely to interact with the advertisement in exchange for a worthwhile incentive, they are less likely to make an in-app purchase.

3. Improves User Retention

Offerwalls assist developers in extending the average duration of user sessions by providing users with daily tasks to accomplish, which keeps users interested and enhances their app experience. Offerwalls can also encourage players to continue in the game by rewarding them for finishing a task.

4. Best Offerwall Implementation Practices

1. Determining the Right Exchange Rate

The amount that indicates how many units of in-game currency (coins, gold, etc.) you will provide your users for each $1 you earn from the offerwall is known as the exchange rate.

Developers can completely customize the conversion rate to their preferences. But you need to exercise caution. Users won’t have many offers to complete if a rigorous exchange rate is set, as most offers will be eliminated. Developers will receive little money as a consequence.

However, if you have a liberal exchange rate set up, consumers will see and take advantage of a lot of offers, which could hurt IAP revenue. Finding the best exchange rate is, therefore, the true challenge.

2. Offerwall Special Promotions

You can increase your offerwall earnings by setting up special promotions, also called offerwall currency sales or double-credit promotions. Developers typically alter their conversion rate during weekends (Friday through Monday) for a brief period of time (making it 2x or several times more generous).

Informing the users about this sale event will increase engagement, awareness, and revenue. In addition to the immediate increase in revenue, this can have long-term benefits. The possibility of earning rewards through the offerwall will be more widely known to users.

3. Segmentation and Customization

After establishing a foundational configuration, you may begin optimizing for even greater revenue. For instance, you may alter the currency rate for certain user groups or nations. Making the offerwall more noticeable to particular player types is an additional choice.

The Complete Offerwall Advertising Handbook You’ll Need by 2024

5. Conclusion

DigitalTech is aware of how critical it is for developers to profit from their labor. We therefore provide a customized strategy. From the moment we start working together, a comprehensive variety of ad monetization services are accessible, including continual optimization through A/B testing, system design, deal negotiations with networks, and recommendations for ad placement based on industry best practices.

For a free consultation, reach out to us right now!