The Crucial Details You Should Know About Offerwall

One distinctive technique to menetize your mobile game with ads is to use the offerwall ad type. It enables players to accomplish objectives in exchange for incentives, most frequently hard in-game currency. Offerwalls are a fantastic way to include advertisements in the game and provide users with an opportunity to engage with the advertising in order to win a worthwhile in-game prize.

1. What is an offerwall?

What is an offerwall?

Offerwall is a type of advertisement where users can watch advertisements, answer surveys, and perform other tasks in exchange for in-game incentives.

Additionally, some offerwall advertisements give users the option to download apps or conduct surveys in exchange for rewards.

Offerwalls are part of an immersive user experience that gives users the impression that they are in control of whether or not to interact with the advertisement, as opposed to being pushed to do so. Offerwalls give consumers an option when it comes to viewing advertisements, as opposed to making the ad experience obstructive and irritating.

2. How Do Offerwalls Operate?

Offerwalls are frequently integrated within applications rather than existing as an add-on like interstitial ads. They therefore have a lot in common with an in-game store.

How Do Offerwalls Operate?

Your mobile game or app can generate more income by incorporating an offerwall, which adds user interface features that facilitate users’ access to offers at the optimal time. The offerwall is typically integrated into the game’s store.

Players are given a range of tasks to accomplish on your mobile offerwall in order to earn rewards. Users will have multiple options to select from, including:

• Interaction within the app (making an account, connecting an account, or finishing a level).

• Mobile online involvement, such as shopping at the target website or signing up for a trial or subscription.

• Interacting with an interactive final screen (finishing a mini-game advertisement).

• Completing a survey with rewards.

• Taking in a video reward.

The first kind of offer is the most prevalent; in order to receive a hard currency reward in the game they are presently playing, the player must download a particular game and complete a predetermined level.

3. Advantages Of Offerwalls

Advantages Of Offerwalls

Using offerwalls is a terrific approach to make your mobile game last longer. They accomplish this by enticing players to keep playing even after they’ve finished every level or unlocked every piece of content.

By providing a brief trial of IAP features, developers can also leverage them to give users a taste of the premium experience. Lastly, allowing customers to actively engage with advertisements makes for a more engaging user experience.

1. Smooth Assimilation Into The Gaming Experience

Offerwalls enable you to organically include ad material into your mobile game’s gameplay, which can boost the effectiveness of your marketing efforts. When given the opportunity to perform simple activities in exchange for prizes, users are more likely to enjoy interacting with an advertisement. Advertisers can connect with high-value users who are motivated to interact with ad content through offerwalls.

2. Monetize Non-Spenders

Offerwalls allow developers to monetize players who choose not to spend money. Although they are more likely to interact with the advertisement in exchange for a worthwhile incentive, they are less likely to make an in-app purchase.

3. Improves User Retention

Offerwalls assist developers in extending the average duration of user sessions by providing users with daily tasks to accomplish, which keeps users interested and enhances their app experience. Offerwalls can also encourage players to continue in the game by rewarding them for finishing a task.

4. Disadvantages Of Offerwalls

1. In-App Purchase Cannibalization

Developers must exercise caution when it comes to in-app purchases so as to limit the number of incentives available. IAPs may be cannibalized as a result, making it harder to sustain an economy. Striking a balance between not offering too few incentives and not throwing away too many worthwhile ones is crucial. A/B testing or a trial-and-error strategy may occasionally be needed for this.

2. iOS has a low potential revenue stream

Engagement offers are prohibited from being made on iOS devices due to Apple policy constraints. This implies that a large portion of the deals you would normally find on the offerwall are just unavailable on iOS, which severely reduces the potential revenue from the offerwall.

5. The Best Ways to Implement Offerwall

It will take a lot of A/B testing, tweaking, and personalization to maximize your mobile offerwall revenue. But the work may well be worth it in the end. Some of the top offerwall practices are listed here.

1. Determining the Right Exchange Rate

The amount that indicates how many units of in-game currency (coins, gold, etc.) you will provide your users for each $1 you earn from the offerwall is known as the exchange rate.

The conversion rate can be completely customized by developers to their preference. But you need to exercise caution. Users won’t have many offers to complete if a rigorous exchange rate is set, as most offers will be eliminated. Developers will receive little money as a consequence.

However, if you have a liberal exchange rate set up, consumers will see and take advantage of a lot of offers, which could hurt IAP revenue. Finding the best exchange rate is therefore the true challenge.

2. Offerwall Exclusive Deals

You can increase your offerwall earnings by setting up special promotions, also called offerwall currency sales or double-credit promotions. Developers typically alter their conversion rate during weekends (Friday through Monday) for a brief period of time (making it 2x or several times more generous).

A higher engagement rate, awareness, and income can be achieved by informing the users about this sale event. In addition to the immediate increase in revenue, this can have long-term benefits. The possibility to earn rewards through the offerwall will be more widely known to users.

Developers typically plan these sales events around significant holidays like Halloween, Thanksgiving Day, Christmas, etc.

3. Divided and Personalized

You can begin optimizing for even greater earnings once you’ve put up a foundational structure. You may alter the exchange rate, for instance, for various user groups or nations. An further choice would be to increase the offerwall’s visibility for particular player categories.