For several years now, digital video advertising has been steadily gaining traction. There is a greater need than ever for high-quality video ad inventory. But not every website or app can benefit from video ads. Identifying quality demand still takes work. For this reason, a number of video publishers use specialized video ad networks as a source of demand.
All video ad networks are not created equal, though. Selecting the ideal option for your unique requirements is essential to a profitable outcome. I’ve therefore decided to compile a list of some of the top video ad networks for publishers in 2024 to help with the decision-making process.
1. What’s a video ad network?
What’s a video ad network?
Video ad networks are dedicated to selling video ad inventory alone, in contrast to generic ad networks, which assist publishers in selling many forms of inventory, typically with a focus on display advertising. Put differently, a video ad network serves as a middleman between advertisers and publishers who are trying to find a space for their video commercials.
For publishers who prioritize video content, such OTT or VOD services, video advertising networks are an excellent option. Outstream video ads, however, allow publishers with little to no video content to make money. To put it simply, joining a video ad network will probably help publishers that wish to boost their ad yield.
2. The advantages of video ad networks
Publishers can gain from video ad networks in a number of ways, including:
1. Additional Revenue Stream
Publishers can make extra money by monetizing their video content with pre-roll, mid-roll, or post-roll advertisements, thanks to video ad networks. This assisted publishers in increasing their overall earnings and diversifying their sources of income.
2. High Engagement
Compared to other forms of material, video content is more engaging and may capture consumers’ attention for extended periods of time. Publishers may boost user engagement and increase traffic to their website or app by offering relevant video advertising along with high-quality video content.
3. High CPM Rates
Publishers have access to a wider range of possible advertising partners thanks to video ad networks, which link them with a huge network of advertisers. Better-quality advertisements and increased revenue prospects may result from this.
4. Customization
Video ad networks give publishers customization choices, so they may decide what kind of ads to show, how often to show ads, and how to present the ads. This aids publishers in giving readers a more tailored experience, which may boost reader loyalty and engagement.
5. Performance Metrics
Publishers can access real-time insights into ad performance, user engagement, and revenue generation through the comprehensive analytics and reporting services offered by video ad networks. Publishers may maximize their revenue potential and enhance their video ad strategy with the use of this data.
Even though there are many advantages to using video ad networks, it’s crucial that you select the best one for you.
3. How do I choose a video ad network?
Even though they are all focused on certain video formats, there are still significant differences amongst video ad networks. This is primarily because of the range of functions and tools they provide. I’m trying to emphasize that you should be very specific about what you want before choosing any old network. These are some important criteria to take into account.
- A wide range of formats: Your ad revenue might be diverse if you provide a variety of forms. First and foremost, performance-enhancing elements like sticky outstream units should be there, in addition to instream and outstream advertisements.
- Detailed Analytics: Publishers should be able to see performance data for their inventory in addition to video performance metrics. Publishers should have access to data on ad performance across platforms, CTR, revenue across platforms, and other relevant metrics through ad analytics.
- Cross-platform compatibility: You ought to search for a network with cross-platform support, even if you currently only run one website. It will be convenient to have a method of monetizing your offering without having to transfer providers if you ever decide to expand it with, say, an OTT app.
- Extensive targeting options: Having alternatives to behavioral targeting, such as contextual targeting, is always beneficial because the former is rife with issues. This will guarantee that your audience will find the advertisements displayed on your website interesting.
4. How do you pick a reputable video ad network?
Selecting the top video ad network for publishers can be a crucial choice that affects both user experience and income. When comparing various video ad networks, keep the following important elements in mind:
1. Ad Inventory
Choose an advertising network that provides a vast and varied selection of video ad sizes, formats, and targeting choices. This will guarantee that you can optimize your earning potential and have a wide selection of ad possibilities.
2. Monetization Models
Different ad networks might offer various monetization models, such as CPM (cost per mille), CPC (cost per click), or CPA (cost per action). To choose the model that best meets your demands and revenue objectives, take into account the traffic and audience interaction on your website.
3. Ad Quality
To make sure that the advertisements that appear on your website are pertinent, interesting, and secure for your visitors, it’s critical to select an ad network that upholds strict criteria for ad quality. Ads of poor quality can have a detrimental effect on the user experience and reduce income.
4. Payment Terms
Examine the payment terms offered by the ad network, such as payment frequencies, payment methods, and thresholds. Verify if they meet your expectations and financial needs.
5. Support and Customer Service
Analyze how well the ad network supports and serves its customers. A knowledgeable and accommodating support team can assist you in maximizing the effectiveness of your ads and resolving problems and concerns.
6. Reputation and trustworthiness
Examine the ad network’s standing and reliability by reading reviews, contacting references, and seeking out any relevant industry certifications. Select an established and reliable ad network with a track record of collaborating with publishers and producing outcomes.
You can select the finest video ad network for publishers that best suits the requirement, target audience, and financial objectives of your website by taking these things into account. To make an informed choice, it’s critical to thoroughly consider your options, contrast features, and read reviews.
5. The Best Video Ad Networks for Publishers
1. Google ADX
Google owns Google ADX, one of the largest ad exchanges globally. Publishers can earn premium rates for video with high demand thanks to this network. Google has the highest CPM rates of any competitor.
Google ADX is one of the largest ad exchanges globally
With its programmatic and real-time bidding auction technology, Google’s ad server offers publishers a great deal of freedom. These auctions also include some of the biggest and most prestigious SSPs in the world, which helps them guarantee their publishers the highest possible CPMs.
Accessibility is one of this ad network’s drawbacks, though. Only premium publishers with at least five million monthly visitors are eligible for Google ADX.
The network supports all types of online video advertising, such as in-stream, outstream, in-article, and in-feed video ads. In-depth historical and real-time analytics are also included with the service, which surpasses nearly all other analytical programs.
Features:
- Collaborates with the world’s most prestigious SSPs
- Both historical and real-time analytics
- There are numerous types for online video ads
- some of the industry’s highest CPMs
- Real-time and programmatic bidding
2. TargetVideo Premium Demand
TargetVideo’s Premium Demand offers publishers the option to monetize
Publishers can choose to monetize their content with premium advertisements from the most reliable partners in the market by using TargetVideo’s Premium Demand.
TargetVideo Premium Demand is a fantastic option for both enterprise and mid-sized publishers, offering a range of video ad formats (both desktop and mobile, instream, outstream, etc.) and cutting-edge programmatic video advertising technology. In addition, TargetVideo provides automated reporting, comprehensive real-time analytics, and dedicated ad optimization staff for campaign monitoring.
The whole TargetVideo video platform, which offers publishers access to video hosting, an easy-to-use content management system, and a variety of other yield optimization features to give them complete control over their ad serving strategy, can be seamlessly integrated with TargetVideo Premium Demand.
Features:
- Range of forms for video ads
- Instantaneous analytics
- Committed account administration
- Rich video collection featuring many different verticals
- Variety of features that increase sales
3. Primis
Primis is a video discovery platform
With support for both instream and outstream video ads, Primis is an HTML5 player and video discovery platform that also has its own ad server and video ad marketplace. Primis, despite not being a standard video ad network, assists publishers in optimizing ad yield with its distinctive content units and top-notch engagement-boosting features.
Primis assists publishers in providing consumers with pertinent video material based on their past viewing history. Presently spanning over thirty distinct verticals, the company’s extensive video library is always expanding.
The platform also offers capabilities to shield publishers from fraudulent advertisements, preventing erroneous traffic and lost income. In addition, Primis offers complete access to the platform API, scheduled reports, and comprehensive real-time analytics.
Features:
- A search engine for videos
- Features that increase viewer engagement
- Ad server
- extensive library of videos
- System API
- protection against advertisement scam
- Instantaneous analytics
4. Aniview
Aniview is a web, mobile, and CTV video monetization platform that assists publishers in increasing income and expanding their audience reach. Via the platform’s ad marketplace, publishers at Aniview can make money with the most widely used video ad types, such as instream, outstream, in-app, and in-banner video ads.
Furthermore, Aniview offers publishers total control over their creatives through a range of audience targeting and inventory management features. In addition, the platform offers publishers real-time statistics and an analytics API, making it simple for them to monitor and use this data with other programs.
Aniview is a video monetization platform for web, mobile, and CTV
Aniview’s ability to handle server-side ad insertion is one of its most sophisticated capabilities. Publishers can increase revenue by avoiding AdBlockers with the use of this technology.
Features:
- The Aniview Marketplace
- Analytics APIs and real-time analytics
- Options for audience targeting and inventory management
- Ad server
- SSAI assistance
5. Media.net
Media.net is among the leading ad-serving platforms
One of the top ad-serving networks, Media.net, offers a large range of advertising capabilities. Additionally, this ad network offers a number of services, including as cookie-free targeting, Yahoo Bing Network demand, header bidding, and more.
The platform takes great satisfaction in its low-latency auctions, fully regulated header bidding, and substantial reporting transparency. They feature in-house AI algorithms and support desktop and mobile settings. Overall, for publishers wishing to combine their monetization efforts into a single platform, this is a good all-in-one option.
Features:
- Numerous different ad styles
- Advertising in context
- Outstanding sources of demand
- Open, real-time reporting
- Algorithms for machine learning
- White-label products
