Traffic is the key metric to evaluate the success of your website-building efforts. So, if you’ve done everything you can but the traffic numbers remain low, does that mean you’ve failed?
Don’t give up just yet, because we’re here to help.
You might have inadvertently overlooked some methods to improve traffic. We’ve identified four cases related to this issue. After reading our content, your website is bound to see changes.
1. Case 1: There Was Never Any Traffic to My Campaign
1. Not enough time has Elapsed
Maybe your campaign just got started? DigitalTech campaigns usually start getting traffic one to three hours after moderation is completed.
2. You have no balance
Are you certain that the money was received? Your campaign shouldn’t even launch if your balance is negative or zero. But occasionally, it can go live without any money and still not get any traffic.
3. The Scheduling is off
You have the ability to design a campaign schedule. For instance, configure it to prevent traffic on Fridays. Errors occur, and occasionally it’s possible to leave out specific days rather than include them.
Furthermore, please convert the time accurately because our internal system will always operate in accordance with the EST zone, regardless of the timezone you select.
4. You Re-Target, not Target
There are two ways we can go after specific audiences. The first group is the interest-based Digital technology influencers, which we carefully selected and gathered for your Push campaigns.
An additional choice is “My Collected Audiences,” which are user groupings that you personally assemble for your campaigns. It goes without saying that the campaign won’t acquire an impression if you start targeting one of these audiences, but it doesn’t yet have any users.
The same thing will occur if this audience consists of, say, four people: just these fortunate ones will see your advertisement, but you obviously need a far larger audience.
5. Too Narrow Targeting
Here’s a fascinating case study to provide you with a clear illustration. For specific reasons, our partners, the media purchasers, required that we run multiple tests. They selected an extremely small traffic slice for these tests:
- A single small GEO
- Whitelists
- Limited targeting by OS and devices
Next, they established a rather high CPM of $7. They paid an absurd amount for every 1000 impressions, but they still got no traffic. Even if the CPM hit $12 after several days of testing, the campaign either spent nothing or very little. Despite the media buyers raising the price every day to continue testing,!
It is therefore not always the case that a certain slice you are attempting to target has any traffic.
6. Bonus Section: A Few Particular Examples
Combining the names of GEOs. For instance, you would like to target Hindi-speaking users in India (IN). You selected the correct GEO by mistake, but you have ID – Indonesia selected as the user language! The inadequate method will fail in its attempt to locate Indonesian speakers in India.
Failing to hit the Start button. Indeed, it’s humorous, but we’ve all been that busy or worn out.
Including the incorrect offer URL. Another technical error: you included a landing page link for an iGaming website even though you intended to drive traffic to a social app. Naturally, your tracker will not display any traffic for the social app, but it will eventually show all of it on the iGaming app.
Incorrect combinations of targeting. For example, if you run an Android-only campaign, focusing on Safari will hardly result in any users since they are simply nonexistent!
Incorrect Whitelist configuration. Our optimization team has observed that advertisers occasionally whitelist the zones from a different format. For instance, let’s say you want to use the Onclick format to target the zones that you whitelisted in a push campaign.
Case 2: I Can’t Become Rich With This Traffic Volume
Your campaign may occasionally receive some traffic, but you believe you should be receiving many more impressions than you are at the moment. These are the most typical explanations for it.
1. You Can’t Get Any More From The Traffic Slice
Imagine receiving consistent, superior traffic from a specific segment. It goes without saying that you want to scale this campaign and increase traffic.
You might try raising your bid in this situation and see what happens. Assume that yours is currently $0,1 and that you get 1,000 impressions every hour. Why don’t you see whether this changes after the bid is set to $0,2?
It happens sometimes. This doesn’t make sense, though, if you notice that the traffic hasn’t increased enough-for example, if there are now 1,100 impressions rather than 1,000. You are aware that in this instance, the maximum that these targeting parameters will allow you to obtain is that.
2. Your Offer Is Too Low
Another situation is when your campaign is aching for more bidding, in which case increasing traffic expenditure will probably be beneficial. It frequently occurs when you aim for:
- High User Activity
- Premium traffic
- Tier-1 GEOs
- Overheated GEOs with high competition at the moment.
Case 3: Everything Was Alright Until the Traffic Stopped
Everything Was Alright Until the Traffic Stopped
1. The Allotted Budget Has Ended
You simply ran out of the budget you had previously established, which is a very insignificant explanation! Verify the campaign settings to ensure you have sufficient funding.
2. Your Campaign for CPA Goals Isn’t Converting
The way the CPA Goal bidding mechanism operates is that a zone will receive more traffic the more conversions it receives from you. So, in the event that there are no conversions, the traffic will also gradually decline.
3. The traffic zone ceased to function
Certain areas may occasionally disappear from the game. For instance, one publication ceased using advertisements altogether. Or there are technological difficulties causing a zone to be traffic-free at the moment.
This is simply a technical error that resulted in a decrease in traffic flow; it is not at all your responsibility.
4. An Auction Was Overheated by Someone
Put differently, a large, well-off individual suddenly enters the same GEO and makes a far larger bid. Although the volume of traffic shouldn’t abruptly stop, you can start seeing significantly smaller volumes. Serge states that if this occurs, you could see a drop of up to 50%.
5. You made it too perfect
You choose to improve upon your well-performing campaign! You selected more focused targeting, added whitelists to some zones, and removed a few GEOs. But despite everything you tried, you soon discovered that your traffic volumes had significantly decreased.
4. Case 4: I don’t require that much traffic
Indeed, the exact opposite circumstance also occurs: you are overspending on your campaign! You don’t actually need all of the traffic you get. What is the cause, and how can you put an end to this admirable act of uninvited kindness?
1. Bidding Mistake
Are you certain that when you placed your CPC or CPM bid, you didn’t enter $40 rather than $0,4? That is the cause, occasionally.
2. Too Broad Targeting
In conclusion, having too many impressions shouldn’t come as a surprise if you choose a wide traffic slice with a lot of traffic and you pay a generous enough offer.
