The pricing approach known as cost per mille, or CPM, is utilized in the advertising industry. The amount of money you make from each thousand impressions of your website advertisements can be calculated with its assistance. The statistic that publishers use to evaluate their cost per thousand impressions (CPM) is the average cost that they receive for each 1,000 ad views.
There are, however, circumstances in which the precise cost of an advertisement can vary dramatically from one instance to another. Because of this, publishers ought to focus more on electronic content marketing. This article examines the six most effective cost-per-thousand (CPM) advertising networks in Europe, providing information on the features and benefits of each network.
1. CPM Advertising Networks: Why Are They Necessary for Bloggers in Europe?
CPM Advertising Networks
The cost-per-thousand (CPM) advertising bundle is beneficial to publishers because it simplifies the process of monetizing their websites by simply adding advertisements. If users do not interact with the advertisements, publishers still have the opportunity to make money from them.
Another benefit is that CPM ads’ revenue is consistently increasing. Publishers should anticipate a steady stream of revenue from cost-per-thousand (CPM) advertising, which often increases in correlation with the amount of website traffic.
2. Europe’s Top 6 CPM Advertising Networks
1. Setupad
Setupad is one of the best CPM ad networks in Europe
Website owners can monetize with Setupad, a top European CPM ad network. Setupad offers many products and optimization solutions, including an in-house header bidding system to maximize publisher ad revenue. Setupad is a Google Certified Publishing Partner, Prebid, and TAG member.
Benefits:
- It provides a full range of services and lets you mix your AdSense demand with it.
- Setupad’s clever ad refresh technology makes it simple to optimize your CPM by updating viewable advertising in response to user activity.
- Their real-time ad-blocking software protects your website from harmful ads and guarantees high-quality ads throughout.
- Setupad’s prebid.js auto-template simplifies demand partner adaptors (DSPs and SSPs), maximizing user-specific library options.
- Interstitials, sticky, instream video, in-view, lazy loaded, static banner, and rewarded ads are available on Setupad.
2. iZooto
iZooto, an owned audience marketing solution
One way that iZooto, an owned audience marketing tool, assists publishers in creating, claiming, and engaging with their audience is through push notifications. With iZooto’s help, publishers can exert more control over their audience and depend less on Google and Facebook. By providing personalized and automatic warnings to their audience, publishers increase display advertising income and encourage recurrent business. Publishers can utilize notifications to sell to their audience and increase sales.
Benefits:
- Besides push alerts, iZooto helps publishers monetize their content via a news hub, on-site interactions, and an email newsletter.
- You can simply generate and configure robust notifications using iZooto’s online push notifications. In addition, iZooto offers a news center, onsite interactivity, app and messenger push, and web push.
- Publishers may boost opt-in rates by 12–15% and enhance revenue through push notification monetization by utilizing iZooto.
- withinPayments to publishers worldwide are released within 60 days by wire transfers and PayPal upon meeting the $100 minimum payout requirement.
- In order to be eligible for the monetization plan, publishers must have a minimum of 5,000 members or 300,000 monthly visits.
3. PubGalaxy
Website owners and publishers use PubGalaxy
PubGalaxy helps website owners and publishers monetize their online ad space by working with major advertisers. It uses the RTB (real-time bidding) ecosystem to help publishers grow display ad income. PubGalaxy sells video inventory, desktops, and cellphones to publishers to monetize online traffic across all platforms at high CPM rates.
Benefits:
- With over 20 years of combined experience in programmatic advertising and publishing, PubGalaxy helps you optimize ad income and unify all your advertising operations on a single platform.
- It offers human knowledge and clever technology to assist publishers all around the world in maximizing their ad revenue.
- For website owners in a range of industries, including technology, business, entertainment, etc., it offers inventory monetization.
- Publishers can profit from their products from any location in the world.
- To ensure brand safety, human monitoring and all industry standard practices are employed.
4. Snigel
Snigel collaborates with more than 30 of the biggest SSPs and Exchanges
Over 30 of the largest SSPs and exchanges cooperate with Snigel. They display the highest-bidding ad on your website to maximize ad inventory.Snigel offers a variety of products and services to help clients reach their financial goals while encouraging high-quality content and user experience.
Benefits:
- Snigel manages the particulars of ad revenue so that a diligent and diverse set of publishers may concentrate on producing quality content.
- They customize their services to meet your needs, whether that means syndicating relevant content or leveraging the video assets you currently own.
- To maximize every impression you receive, their team develops a customized monetization plan depending on your requirements. This includes header bidding, native video, Smart Refresh, and adaptive ads.
- To assist you in evaluating performance indicators and streamlining your ad inventory, they provide real-time ad performance statistics on a centralized dashboard.
- IAB-approved CMP for complete adherence to Google’s user consent policy, the CCPA, and the GDPR.
5. OptAd360
OptAd360 is one of the Google Certified Ad Exchanges
Using its OptAd360 AI, OptAd360, one of the Google Certified Ad Exchanges, monetizes videos, apps, and websites. Their mission is to use cutting-edge techniques and knowledge to assist every magazine in monetizing its digital content. Use Google Ad Manager MCM to monetize optad360 with or without AdSense. Both the optad360 ad network and value impressions use header ad bidding, so they are comparable.
Benefits:
- Google Certified Publishing Partner status they hold. Their goods, which have earned IAB certification, enable the best possible monetization.
- It allows you to implement Connect and Operate monetization and maximize your business with one main tag on the page.
- User behavior, website efficiency, and device affect ad display. This automated method has a larger earning potential.
- Many platforms and suppliers are now utilizing ad refresh technology to increase the quantity of ad impressions.
- OptAd360 features no income transfer fees and a minimum payout threshold of $100. It also provides a 30-day billing cycle. The transfer can be obtained using a bank transfer, Payoneer, TransferWise, or PayPal.
6. Yieldbird
World-leading ad optimization company Yieldbird
Yieldbird, a global leader in ad optimization, is well-established in programmatic. Yieldbird’s ten years of marketing and ad management experience make them a dependable programmatic partner.Over time, it has developed into a worldwide firm with over 90 data scientists, analysts, developers, ad operations, yield operations, sales, and account managers, improving publishers’ businesses with its products and outsourced services.
Benefits:
- The revenue comparison board in YieldBird’s user interface lets publishers see their daily and monthly earnings in addition to their RPMs and CPMs.
- YieldBird’s blog is fairly informative for new publishers who wish to stay up-to-date with what’s happening in the ad-tech industry.
- YieldBird requires a minimum payout of $50. After making payments via PayPal or bank transfers, publishers receive payment within Net30 (30 working days).
- Yieldbird is aware of the difficulties faced by publishers and recognizes the value of control over advertising revenue in addition to transparency. Because of this, they have developed ways to maximize your value and ensure your safety.
- They can assist you in increasing your revenue and programmatic performance, or they may evaluate your ad stack and market position based on your demands.
