With the pay-per-click advertising strategy, marketers can improve their reach by having to pay each time a customer clicks on one of their online advertisements. Paid search ads are among the most popular kinds of PPC advertising. They show up when users use search engines like Google to look for certain keywords. The top strategies […]

Being able to successfully manage the intricacies of online marketing is essential in today’s digital environment. Google Analytics 4 is also a vital tool in this field, offering a wealth of insights and tactics to propel your company forward. However, there’s more to using this platform than just glancing at data. It’s about figuring out […]

Mobile games depend on their player base for survival; therefore, attracting new players and keeping existing ones are crucial. Getting a lot of gamers is important, but these people will become disinterested very fast if there isn’t lively and interesting community. This raises an important question for user acquisition managers: Should you invest in retaining […]

In 2024, with rising smartphone use and advancing game technology, developers and advertisers will face a new landscape focused on engaging customers based on preferences while safeguarding privacy. The global gaming market is projected to reach $269 billion by 2025 and $240 billion by 2024. These days, mobile game ads are more than just annoyances; […]

Beyond only advertising, in-app transactions are essential to the commercialization of apps. Because of this, app developers are constantly searching for new partners who can help them maximize in-app purchases by bringing in high-quality users when they are working on user acquisition efforts. This article explores the nuances of user acquisition and how to combine […]

Advertisers are always looking for new ways to attract viewers and inspire meaningful interaction in the age of mobile user acquisition and online video consumption. Programmatic video advertising, a cutting-edge method that leverages data-driven automation to distribute highly targeted video advertisements on several digital platforms, is worth discussing. This cutting-edge technology automates the ad-buying process […]

Alexander Vasiliev, a partner manager at Yandex’s ad network, gave a speech at the “Gaming Industry” conference. He listed six common mistakes that developers of mobile games make when using ads to monetize their games. 1. Employing a single ad network Many developers believe that since their monetization is doing well, they just need to […]

When you notice that your direct traffic exceeds thirty percent, don’t rush to celebrate the success of your business by popping some bubbly. It’s likely that Google Analytics 4 has mistakenly attributed some website visits to direct traffic that don’t actually belong to them. An analysis of direct traffic statistics can help find these misattributions. […]

An offerwall currency sale, also known as an offerwall multiple credit promotion or offerwall special offer,. It is also referred to as an offerwall multiple credit promotion or an offerwall special offer. Offerwall currency sales are a fantastic method to give users an extra incentive to complete offerwall activities while also boosting user engagement and […]

Some even call Offerwalls infamous and outdated. Because it is not the most popular ad format out there. Offerwalls have the potential to generate a lot of income. Certain game genres and economics suit them the best. Which ones? How can you maximize their potential? Everything you need to know is right here. 1. Concerning […]