Category Archives: Blog

To keep track of how well your campaigns are doing and make plans that work on a large scale, you need to know how your ads reach your audience and think about different ways to price them. 1. What Does Cost Per Mille (CPM) Mean? What Does Cost Per Mille (CPM) Mean Cost per mille, […]

1. How Do you market with the 4 Ps? The four Ps of marketing are product, price, place and promotion. Together, they make up the “marketing mix.” These are the most important things that need to happen to make a product or service available to everyone. They give businesses a way to effectively sell a […]

1. What is Cost Per Click (CPC)? Cost per click (CPC) is a way for websites to make money from online ads. They charge advertisers based on how many times users click on a display ad that is attached to their site. Cost per click (CPC) is an online advertising revenue model The main option […]

Rewarded monetization is the practice of rewarding consumers for using an app or carrying out a particular task. This incentive could take the kind of cash, virtual goods, or access to premium content. The intense competition for users’ attention and engagement has made this monetization strategy more crucial in the acquisition and monetization of mobile […]

Playable advertisements have become a cutting-edge and dynamic marketing technique, drawing viewers in with interactive experiences that conflate entertainment and advertising. Playable advertisements are a breath of fresh air in an age overflowing with obtrusive pop-ups and static banners. They engage people in a direct manner that not only advertises goods and services but also […]

These days, there are very few things that a smartphone app can’t perform. There are countless things you can do with mobile apps, such as dating, shopping, trading, gaming, and sleep tracking. Over 148 billion applications were downloaded in 2023, and that number is projected to rise in the upcoming years, according to business of […]

The two primary pricing methods used in user acquisition campaigns for mobile games and apps are cost per action (CPA) and cost per install (CPI). In this post, we’ll focus on eCPI because it’s a crucial indicator of the actual revenue from new installs. 1. How does eCPI differ from CPI, and what does it […]

With millions of people utilizing different games and apps every day, mobile gaming has completely transformed both the leisure sector and the user acquisition environment. But click spamming presents a problem for user acquisition managers behind the scenes in this thriving business. This blog entry explores the topic of click-spamming. We talk about how it […]

In the competitive world of mobile gaming, acquiring new users is just as crucial to the success of your company as maintaining a high retention rate and keeping players who generate income within the game. In this piece, we examine how improving user acquisition tactics might raise revenue growth and retention rates for mobile games. […]

Companies use cost per lead (CPL) as an important marketing statistic to evaluate the effectiveness of their initiatives Marketing teams use CPL alongside other metrics like CPC, vCPM, and CPM to evaluate campaign performance effectively. Let’s look at some of CPL’s finer points to understand why digital marketers regard it as one of the most […]