One of the most important phases of developing a mobile app is marketing it. Whether your app is the greatest thing ever or the next big thing, it won’t matter. All of your effort will be in vain if you can’t get it in front of the right people.
With pay-per-install networks, you can create ad campaigns that attract and persuade your target audience to download your app. This increases monthly active consumers (MAU) and your user base, which helps consumers locate and utilize your app more easily. It also elevates your app’s ranking in the store charts.
Pay-per-install campaigns are among the most popular approaches used by mobile app marketers these days. However, pay-per-install networks can guarantee that you reach your target audience and loyal customers, enabling you to monitor the actual return on investment (ROI) of your app marketing expenses.
The top 11 pay-per-install networks for publishers and marketers are shown below. Here’s a quick rundown of Pay Per Install and how you can use it to increase your revenue before we go into the list.
1. What is pay-per-install or cost-per-install?
When employing the pay per install pricing model, app marketers only pay for installs that publishers produce for them; they do not pay for impressions, clicks, or other types of interaction.
Advertisers typically receive a fixed price for each install, which can range from a few cents to several dollars, depending on the app and the pay-per-install network.
All advertisers prefer PPI campaigns. The pay-per-install model determines the set amount that the advertiser must pay the publisher each time a user installs and opens the app as a consequence of an app install campaign.
This technique has helped a lot of developers build their user base and acquire new users. Pay-per-install marketing is important for app promotion on mobile devices. Each time an ad is shown and an app is installed, publishers are paid a certain amount.
From this perspective, the two main sources of traffic are affiliate networks and programmatic. After determining the goals and target markets, the campaign approach and payout (affiliate and programmatic) need creatives and a predetermined budget to start the PPI campaigns.
2. What is a pay-per-install network?
With pay-per-install networks, you can design user acquisition campaigns that drive app installations by focusing on your target market. PPI networks can therefore assist you in growing your MAU and user base. This will raise the ranking of your app in the store, increase your visibility, and open up new business options for you.
As publishers in app install campaigns, an app, website, influencer, or any other type of traffic source that gets paid to promote an app can all be very important. Because advertisers usually pay highly competitive prices for legitimate installs, publishers can make a lot of money with the pay-per-install network strategy.
3. The Importance of PPI Systems
PPI networks provide both publishers and advertisers a number of benefits
1. Benefits for Advertisers
If you are a startup wanting to get your software into the market, pay-per-install advertising can help you promote it on a set budget.
Marketers can create distinctive applications and advertising campaigns to attract targeted traffic. It offers the opportunity to create engaging content of high quality. It can also assist users in making decisions about whether to purchase that specific product or download the apps.
Therefore, PPI networks help you grow your monthly active user base, which in turn increases your revenue. Pay-per-install networks also help you rank better in the app store because they take your software’s promotion to the next level with every download.
2. Benefits for Publishers
Anybody with a substantial following on social media platform such as Facebook, Instagram, Twitter, Pinterest, or any other can be a publisher here.
By utilizing PPI networks, you have the opportunity to be compensated based on impressions. As a result, publishers stand to gain daily from installs. This suggests that the number of installs will directly correlate with an increase in your revenue.
4. The Top 11 Pay-Per-Install Networks of 2024
1. PubScale
- Features: PubScale is a self-serve platform for user acquisition that grows your app install campaigns by bringing in new users. Advertisers can launch profitable ROI-based PPI campaigns with its DSP advertising functionality.
- Benefits: To reduce the total cost of user acquisition, PubScale places a greater emphasis on reasonably priced pay-per-install bidding. It also offers a choice of pricing options, an integrated tracking system, advertiser statistics, and a wallet system.
2. AdWorkMedia
- Features: PPI is one of the many marketing options that AdWorkMedia provides. For publishers and marketers, their platform offers a dependable tracking system and an easy-to-use interface.
- Benefits: AdWorkMedia is well-liked by affiliates across a range of genres because of its large payments and assortment of offerings. They also make payments on schedule.
3. InstallCapital
- Features: Pay Per Install and mobile app installs are InstallCapital’s areas of expertise. The platform provides affordable prices and adaptable options to satisfy the unique requirements of publishers and marketers.
- Benefits: Higher rewards for publishers and targeted installs for advertisers are available. InstallCapital is renowned for its trustworthy assistance and open reporting.
4. PerInstallCash
- Features: PPI and more performance-based advertising choices are offered by PerInstallCash. They are renowned for taking an uncomplicated approach and providing a dependable platform for publishers and advertisers alike.
- Benefits: Two of PerInstallCash’s best features are prompt payments and attentive customer service. The user-friendly interface of this Pay Per Install network facilitates easy navigation and campaign optimization for users.
5. CPAGrip
- Features: PPI and CPA are just two of the mobile app advertising alternatives that CPAGrip provides. The platform is appropriate for a broad spectrum of affiliates because it offers a large selection of offers tailored to various niches.
- Advantages: CPAGrip is renowned for offering a wide range of deals and paying out competitively. The software has a user-friendly interface and provides powerful tracking and reporting features.
6. OGAds
- Features: OGAds is a preferred option for affiliates in the mobile app industry because of its emphasis on mobile and app-related offers. High rewards and creative solutions are two of this Pay Per Install network’s best-known features.
- Benefits: OGAds give affiliates access to a large selection of mobile-focused offers that let them efficiently monetize mobile traffic. They are renowned for providing prompt assistance and making payments on time.
7. Kinguin Affiliate Program
- Features: Those interested in PPI related to gaming will find the Kinguin Affiliate Program very appropriate. The platform appeals to affiliates in the gaming niche because it provides a wide range of gaming products.
- Benefits: Kinguin Affiliate Program offers a variety of pertinent offers for affiliates who promote gaming-related content. The program is well-known for its generous payout schedule and committed assistance for gaming affiliates.
8. CPALead
- Features: Pay Per Install is one of the marketing strategies offered by CPALead. The platform offers a variety of choices for publishers and marketers, and it has an intuitive user experience.
- Benefits: CPALead is known for its adaptability, giving users the option to select from a variety of marketing strategies. Additionally, they offer trustworthy reporting and tracking solutions.
9. MaxBounty
- Features: PPI offerings are part of the well-known CPA network MaxBounty. The platform is appropriate for affiliates in a variety of sectors because it offers a broad selection of goods and services.
- Benefits: MaxBounty is a well-liked option for affiliates because to its solid reputation for dependability and premium products. They provide thorough reporting for campaign optimization along with prompt payouts.
10. InstallMonetizer
- Features: Software distribution and Pay Per Install are InstallMonetizer’s areas of expertise. For publishers and marketers, the platform delivers premium deals along with comprehensive data.
- Benefits: InstallMonetizer is a reputable platform in the PPI market, known for its clear reporting and consistent payouts. For people who are concentrating on software installations, this network is appropriate.
11. Adscend Media
- Features: Pay Per Install is one of the advertising alternatives that Adscend Media provides. The network is renowned for its creative ad styles and trustworthy affiliate tracking.
- Advantages: Adscend Media’s platform is easy to use, and it offers a wide range of excellent deals. Affiliates value the network’s prompt payment policies and creative ad formats.
5. Conclusion
We hope that our list of the top 11 pay-per-install networks will help you choose the PPI program that is right for your software. It is tough to identify which pay-per-install network is the best because of the variety of services they provide. Publishers and advertisers will have to determine what works best for their respective businesses.
It’s critical to examine the terms, reviews, and current state of each PPI network before selecting one. Additionally, think about the kinds of offers they provide and whether or not they complement the content and target demographic of your app. Networks with a solid track record of prompt payments, open reporting, and first-rate customer service should always come first.
