The main goal of traditional CPI ads is to get a lot of new users who want to download the app. But app developers and marketers also want to get better users who will stick around.
The main goal of app makers isn’t to get a lot of new installs and move up the leaderboards. Their goal is to get good users who can boost their return on ad spend (ROAS) and make the effort a success.
That’s why you should focus your CPI campaign on in-app events. These will push users to do things inside the app, which will increase the number of people who keep using it and the money you make from in-app purchases (IAP) or advertising (IAA).
1. What are events inside an app?
What are events inside an app?
People can do things inside an app after downloading it. These are called “in-app events.” Sometimes they are as easy as signing up or subscribing, and sometimes they can even buy or order something right from the app.
To have a good mobile app campaign, you need to get people to do something after installing the app you’re advertising. To get high-quality users who will connect with the app and keep using it regularly, you need a call to action (CTA).
In-app events are necessary for app makers and advertisers to make money inside the app. Additionally, you shouldn’t just want to get a lot of installs during a CPI promotion. Instead, you should try to get users with a high LTV who want to be involved. Consequently, this will lower the number of users who leave and increase the number of users who stay.
2. What kinds of things can people do inside the app?
After installing the promoted app, users can perform two different kinds of in-app events:
Standard in-app events: Some of the things that they do are registration, adding items to a shopping cart, purchases, and opens. Their job is to help you keep an eye on what your app users are doing.
Standard in-app events
Rich in-app events include finishing a lesson, leveling up, inviting friends, and sharing on social media. These events after installation show how valuable your users are and how well your UA campaign worked, helping CPI optimization.
Rich in-app events
3. How to make CPI ads work better for in-app events
The goal of CPI campaigns is to get a lot of people to join a certain mobile app. However, CPI optimization can also help you get good users by adding a set of in-app actions that people can do after downloading the app.
Your plan should make money and go to the next level with in-app events. That’s why it’s important to pick post-install events that will bring in good users who are ready to sign up, join, or buy something on the app.
Because of this, the in-app events you choose to track and improve are important. Therefore, you should seek out in-app events that good users are performing, which can increase your ROAS.
For instance, getting to a certain level in a mobile game may be a good example of an in-app event since people who do it tend to keep playing and spending money in the app.
As part of your CPI strategy, it’s also important to keep an eye on your users’ funnel. This shows the path users take from the time they learn about your app to the time they delete it. Mobile measurement partners (MMPs) are able to track in-app events. This lets you learn more about your users’ habits and see if your CPI strategy is helping you reach your objectives.
Another important step of your CPI campaign is to track your users’ funnel
Because machine learning techniques are involved, tracking user journeys helps improve your advertising. Therefore, checking your app’s data often will let you know if consumers like and use it. Additionally, you may determine which app users are behaving better and identify your greatest clients.
4. Why are in-app events a good thing?
There are several benefits to using in-app events that can help you get the most out of your CPI promotion, make your app run better, and make more money.
If you run a CPI promotion for in-app events, it can help you:
1. Make your UA strategy work better
Make your UA strategy work better
In-app events optimization can help you keep track of how engaged your users are and figure out how to make your campaign work better.
2. Bring dormant users back
Bring dormant users back
With in-app events campaigns, you can meet specific goals and try to get back users who have stopped using your app or aren’t interested in it anymore.
3. Keeping users longer is important
In-app events help keep users engaged and reduce app abandonment in your CPI promotion. This implies that new and old users will be more inclined to use and be interested in the software.
4. Keep an eye on CPA
Keep an eye on CPA
Your CPA (cost per action) in a CPI campaign is the cost (CPI times installations) divided by the number of events created. Keeping an eye on this will help you find good people.
5. Conclusion
To sum up, CPI campaigns always try to get as many installs as possible, but advertisers and app makers forget how important it is to make post-install events better. In-app events are important if you want users to stay interested in and drawn to your app’s features.
Additionally, adding in-app events can help your app get more attention in the app store and keep users longer. That’s why you should always keep an eye on and improve your in-app events, which will help your strategy work better and faster.
