The UA environment of today is more difficult than it has ever been. Users are fed up with obstructed advertisements, the market is crowded, and competition is intense.
Put offerwall advertisements in.
Offerwalls are different from traditional video advertising in that they provide a rewarding and interesting user experience, which draws in high-quality users.
We’re going to walk you through the key features of offerwall advertisements in this post so you can determine whether or not your app needs this kind of strategic push.
1. What Are Offerwall Ads?
Offerwall advertisements are a type of incentivized advertising in which consumers receive incentives for completing specific goal engagements.
These advertisements, which resemble little stores and are displayed in specific app or website parts, describe the many acts users can take to receive prizes. For instance, finish surveys or sign up for other applications.
2. Important Features of Offerwall Ads
Let’s examine this advertisement format’s operation and key features in more detail.
1. Completely Opt-in
The user is solely responsible for starting offerwalls. Because they understand the advantages of this ad type, they deliberately opt to interact with it.
In mobile games, this is typically how it operates:
- While engaging in a game, a user’s resources begin to diminish
- They join the offerwall after seeing a link to “earn free currency.”
- Curious, they examine the options on the wall and select the one that most closely fits their interests
- They download the promoted app and get rewarded for doing so
Additionally, users usually view offerwall participation as a pleasant, fulfilling experience because they are the ones who initiate this relationship.
2. Driving High-Quality Users
Offerwall advertisements frequently draw high-value app users.
This is because of the way this advertisement format is used and the types of users that interact with it.
Individuals that are prepared to devote their time to the things they appreciate are the users that offerwalls attract. They will probably devote the same amount of time to the promoted app as they did to the mother app.
User acquisition KPIs like retention rate and ROAS are the best indicators of user quality. For instance, a gaming company called Midnite Games saw a 170% worldwide ROAS and 3.5x greater retention rates with this ad format than they did with video advertising.
3. No Budget Wasting, But Higher Costs
Offerwall advertising only charges you for the benefits you receive.
Offerwall uses a CPE or CPA pricing model in contrast to typical video advertising, where advertisers must pay a large amount to reach a large audience.
By paying for completed actions exclusively, advertisers can avoid wasting money on impressions or clicks.
It is noteworthy that offerwall customers are marginally more expensive than those on video ad networks. Advertisers don’t mind paying a premium price for these users, though, given their superior quality.
Additionally, bear in mind that offerwall advertisements are more successful for Android campaigns because they are banned on iOS. It should be noted that web offerwalls can be an excellent source of traffic for iOS apps, but this is only applicable to in-app offerwalls.
3. Offerwall Ads: When to Use Them? Principal Use Cases
Offerwall advertisements are a useful tool for addressing a variety of user acquisition issues.
Here are three scenarios where you ought to think about utilizing them.
1. When Struggling to Stand Out
Getting noticed becomes very difficult if there is a lot of competition for the app you are attempting to scale.
For instance, on a congested ad network like Facebook, a newcomer to the puzzle game industry will likely find it difficult to compete with well-established firms like King or Playrix. It rarely makes sense to target the same audience on the same ad network in this situation.
In order to overcome this difficulty, offerwall advertising sticks out as a means of connecting with an underutilized market that might be interested in your application.
2. When User Quality Isn’t Up to Par
Though not much afterward, you’re getting a lot of installs, right? Are you dissatisfied with your user retention rates and LTVs?
This is another scenario where the ad format can be useful.
Naturally, this is presuming you have a high-quality app that can draw in and earn money from customers.
Offerwall advertisements can attract valued users, as we have already stated. Placing your advertising on high-quality offerwalls with accurate targeting choices and powerful ad formats is essential to doing this.
3. When You Wish to Vary Your Sources of Traffic
Investigating new ad networks is always a good idea in the world of UA.
If your current UA approach is working well for you but you’re always seeking to make it better, you might want to think about adding offerwall advertising to your present plan to add some diversity.
You currently market your app with techniques like cross-promotion and video advertising, for instance. That’s great; now include offerwall advertisements in the mix, and you have a multifaceted user acquisition plan that may draw in users from many sources.
What are you able to obtain?
A more robust and effective UA plan. Getting customers through a variety of channels lets you take advantage of each one’s special advantages and make your program work well in a variety of settings.
4. Offerwall Advertising Guidelines
Not sure where to begin when incorporating offerwall advertisements into your user acquisition strategy?
The following guidelines will help you make the most of this advertisement format.
1. Select a High-End Publisher
Consider this: Would you install a game from a dubious offerwall full of dubious app?
Certainly, quality users wouldn’t.
Certain offerwall publishers allow all kinds of programs, which results in an offerwall overflowing with subpar offers. Users then think that every app on the list is spammy and untrustworthy.
Your app wouldn’t belong in there.
We therefore suggest that you exercise caution when selecting publishers to collaborate with. Quality publications feature reputable, high-caliber advertisers on offerwalls. Users perceive your app as trustworthy and associate it with high-quality information when they see it displayed in such a setting.
2. Employ Multi-Reward Advertising
There are offerwall ad formats that are more effective than others in attracting quality users.
Multi-reward advertisements provide consumers with a series of tasks to accomplish in order to receive rewards; a portion of the reward is earned for each step that is completed.
Installing a game, finishing a tutorial, and getting to level four are some examples.
By encouraging users to utilize the promoted app longer, these advertisements give advertisers the chance to highlight the best elements of their product.
Multi-reward advertisements come in several forms. Some measure the players’ progress in terms of time, while others keep track of the completion of events.
Additionally, there are more advanced ad formats that track user interaction performance, such as Play2Earn. Because users are unsure of when they will receive their incentives while interacting with these ad types, they are very successful. By doing this, transactional behavior is eliminated, and users are encouraged to interact with the advertiser’s app in a real way.
3. Increase Bids for Exclusive Offerwall Campaigns
Offerwall publishers frequently plan unique promotions. Offerwall promos are limited-time offers that allow users to receive prizes in currency that are doubled.
They usually happen on weekends and on holidays (Christmas, Halloween, etc.) during periods of high traffic. These promotions increase the number of visitors that visit offerwalls and enhance the appeal of the advertisers’ offers.
This is a fantastic chance for advertisers to become more visible. Our analysis indicates that weekend promotions typically result in:
- An increase in engagement rates of 35%
- A 12% rise in conversion rates
How can you maximize their potential?
Offers positioned higher in the offerwall get greater attention from users. Raising your bids in advance of promotions is therefore a smart move if you want to guarantee greater engagement rates.
4. Maximize Impact by Optimizing
Maintaining tailored campaigns is essential to getting the most out of offerwall advertising.
Analyze conversion rates, LTV, return on ad spend (ROAS), and other important indicators.
For instance, it is advised to modify ROAS for every offerwall occurrence. This can be achieved by optimizing bids by taking into account the depth of each event and matching ROAS targets with the LTV curve.
Analyzing historical data is another crucial component. You can identify the key elements that influence user engagement and ad retention with the help of these insights. Help make campaigns more effective for valuable users.
Considering how difficult this work is, finding a trustworthy partner is essential. Our team of committed campaign managers at MAF works tirelessly to optimize campaigns in order to meet the KPIs set by our advertisers.
The advertisements created by MAF for the well-known finance app Revolut are a prime illustration of this. Our team was able to produce a 17x increase in campaign traffic for the app in less than a year by continuously optimizing their offerwall ad campaigns.
