Discover networks that provide diverse CPL programs, easy-to-use platforms, and dedicated support to help you enhance your marketing approach and increase your revenue.
1. What is CPL Affiliate Marketing?
All stakeholders embrace CPL marketing, one of the most established affiliate revenue models. “CPL” means “cost per lead.”. Advertisers benefit because affiliates direct prospects their way in hopes of a fresh, quality lead.
What is CPL Affiliate Marketing?
Leads can take numerous forms, but the goal is to keep in touch by gathering personal information. When customers subscribe to a business’s email list or provide personal information to transact with the advertiser, this can involve collecting data. A lead is validated when they seek a product or service. These leads are valuable because they connect brands with their target audience.
Affiliate marketers are usually paid per confirmed lead. Technology allows lead-generating data collection through cookies and other tracking methods. The merchant will pay the marketer after a customer provides their contact information.
2. How do CPL affiliate Networks Operate and What are They?
If you want to use CPL affiliate marketing like many advertisers and publishers, you need the best partners. As online marketplaces where affiliates and merchants can interact, manage campaigns, and find one another, CPL affiliate networks simplify this process.
Affiliate networks promote brands that use CPL affiliate marketing. Affiliates should browse the offerings and choose those that suit them and their target customers. Affiliates can connect to offers in emails, blogs, and social media. This allows them to get compensated when a user opens the link and becomes a merchant-qualified lead.
General advice, marketing assistance, and affiliate payment are other affiliate network services. One affiliate marketing network may offer CPL, RevShare, and other models, or only CPL.
3. Benefits of CPL Marketing
Because CPL marketing has so many benefits for all parties involved, it is widely used component in affiliate programs. Affiliates have the potential to make significant money, and merchants value the simple approach to getting additional leads for their sales staff. Additionally, you may track whether you’re effectively expanding your clientele with CPL.
Additionally appealing to affiliates is the little risk associated with CPL marketing. They have an incentive to produce high-quality leads that are more likely to convert because they only paid for approved leads. Since both the advertiser and the affiliate are driven to achieve the same abjective of driving sales, this could result in a more lucrative working relationship.
4. The Top 5 Affiliate Networks for CPL
CPL affiliate marketing has advantages for both contemporary affiliate marketers and the brands exhibiting their offers. To achieve the best results, it’s crucial to use an affiliate network that is trustworthy and legitimate. To start with, the top CPL affiliate networks offer benefits like personal account managers and marketing tool support.
By highlighting the top CPL affiliate networks below, we save you time when choosing which one to join next. You may choose which ones to test by comparing them based on a range of pertinent information.
1. MyLead
MyLead is a surprising affiliate network that has only been in operation since 2014. Despite this, in less than ten years, they have become one of the greatest affiliate networks available. They have received numerous honors, including ones from Deloitte and other industry leaders.
MyLead is an unexpected affiliate platform
They have attracted over 3,000 firms in a short period of time, including well-known companies like Pandora, Udemy, and Prime Video. In addition, the network comprises more than 600,000 publishers who work in more than 150 countries to generate money by providing advertising services. You can get CPL affiliate marketing opportunities on this site in addition to other income options like CPA. The ability to request rewards at any moment is a significant advantage of this platform over the majority of other affiliate networks.
Pros
- Informative website
- Wide variety of verticals
- Appropriate for newbies and established marketers
- Global affiliate network
- Filters make for easy searching of programs to find CPL offers
Cons
- Pop-up windows can be bothersome
- Some navigation features are glitchy on the website
2. ClickDealer
ClickDealer does focus on CPA marketing
Although ClickDealer is primarily a CPA network, it remains one of the top affiliate networks for CPL marketing. Offers for RevShare, CPS, and a few more types are also available.Founded in 2012, this affiliate network has been recognized with accolades since 2016. On the network, there are more than 10,000 publications and more than 1,000 advertisers. It’s a platform worth using, with brands like Huawei, AliExpress, and Zoom among their partners. In addition, they provide special services, including bonus programs, global gatherings, and party hosting.
The utilization of smartlinks by ClickDealer is a compelling incentive to give them a try. These will analyze data, including device and geographic location, among other things, and lead one of your viewers to the best suitable destination. Affiliates may now handle marketing campaigns much more easily.
We’re not sure if their recent acquisition by Digital Media Solutions will have an effect on any of their operations, so keep that in mind.
Pros
- Multiple offices worldwide
- Respected partners
- Access to smartlinks
- Support is available in multiple languages
Cons
- CPL isn’t the focus
- Recent acquisition of Digital Media Solutions
3. MaxBounty
MaxBounty is a leading affiliate network.
MaxBounty’s partner list attests to its status as a top affiliate network. This consists of companies like American Express, Microsoft, and McAfee, so you can rely on the platform and feel secure in the knowledge that you’re working with one of the best CPL affiliate networks available right now. Over the previous 20 years, they have succeeded in creating an amazing affiliate network.The fact that more than 30,000 affiliates are utilizing MaxBounty is another piece of evidence of the value of numbers. Additionally, you have more than enough alternatives to create quality leads and acquire answers from potential clients, with over 3,000 campaigns to select from.
They aggressively seek out favorable rates because they believe that one of their purposes is to assist affiliates in earning more through large commissions. This is available for CPL earning plans in addition to CPA, CPS, and CPI earning plans.
Putting forth a lot of effort to make MaxBounty work for you is worthwhile because the company gives bonuses based on results.
Pros
- Established brand
- World-renowned partners
- Technology improves all the time
- Detailed reporting
Cons
- All affiliates must be vetted; it can take time to get on board
- No contact number
5. Leadbit
Leadbit was founded in 2013, and although if CPL isn’t as common as CPA on the platform, employing it is still a smart option. Although it covers a wide range of verticals, it excels in sectors like banking and nutraceuticals. Because a separate team is working on each vertical, you can be sure that there are devoted experts available to answer your questions. Also, they are knowledgeable about their particular areas, which makes it simpler for them to choose the offers that will be most helpful to affiliates.
Leadbit
Leadbit makes an effort to facilitate affiliate success by providing resources such as banner rotators and free translation to expand their reach.
Pros
- Free translation and other tools
- Exclusive offers
- Quick payouts
- Involved with and hosts various summits and industry festivals
- Assistance in 3 languages
Cons
- Outdated website information
- Limited information for advertisers on platform pages
